We help positive-impact product companies
cross-promote with one another.
Sell more products
Get new revenue streams that add to your existing profits.
Make more impact
More sales means you're helping more people.
It's almost 100% done-for-you. We'll do it all except for what only you can do.
Don't owe us anything until there's a profit.*
Primarily contribute assets that you already have, along with zero or some capital.
It won't pull you from your priorities too often or require too much mental effort.
Ongoing labor and hard costs will likely be zero or small.
You keep control
You decide how the project develops.
We'll identify a product you have (optimally one with proven marketing materials) that can be used in a cross-promotion with another purpose-driven company. You should be able to scale up fulfillment of your product, assuming the promotion succeeds.
We'll use our connections, time, and expertise to bring in a promotional partner. They'll have a potential sales channel for your product (e.g. their customers are in your market) and they'll share your vision for making a difference in the world. They won't be a competitor.
We'll do the work to setup and launch a cross-promotion that aims to bring you new product sales. We'll handle all the details to arrange the partnership, maintain a clear line of communication between partners, find answers to questions, clear up confusion, integrate systems, customize promotional content, setup the schedule, track performance, fill in the gaps, cross the t's and dot the i's, and ensure follow-through.
Any promotion you do and the way in which relationships are handled reflects back on you and your brand, and so we take this responsibility very seriously. Let us ensure that things are done the right way.
The result is a turnkey co-marketing partnership that builds your business, brings your product and brand to a wider audience, and makes a better world.
We created a partnership between us, 2 corporate businesses, dozens of small businesses, and dozens of Native American governments.
Total revenue: Over $1.9 million.
Total positive impact: Space for up to 1600 beds (via business efforts) and 15,000 beds (via advocacy efforts) for homeless individuals.
At a time when the Federal Emergency Management Agency (FEMA) had a surplus of thousands of unused emergency homes, the US Congress directed FEMA to donate them to Native American Tribes.
In response to this, we organized a business partnership to advocate for the timely release of the homes, as well as acquire, test, transport, and install them to house some of the 100,000 homeless Native Americans in need at the time.
Our partnership included us, 2 corporate partners, dozens of small business partners, multiple non-profits, and dozens of Native American governments.
Our advocacy efforts served to gather, amplify and bridge the voice of the Tribal Nations with the 3 federal agencies in-charge. For example, we helped vocalize health concerns about formaldehyde that threatened the entire project (around 50,000 unsafe homes were eventually scratched). We also worked hard to encourage the timely release of the homes. In the end, around 2,500 homes were distributed, and at 3 rooms each they provided space for up to 15,000 beds.
Our business efforts provided services to the Tribal Nations that received the homes. This included the first available option for formaldehyde testing, as well as home transportation, utility installation, site construction, and home installation. We captured a significant portion of the transport market, plus value-add services that together brought in over $1.9 million in revenue.
Let's explore an example cross-promotion between us, you (a product company), and a 3rd partner (a product company).
The cross-promotion would be sent out using a custom-tailored version of the marketing campaign you provided (including a direct sales offer), via email or postal mail to the 3rd partner's customer list. Sales performance would be tracked and available to all parties, and you would handle fulfillment of product sales.
As with any partnership, we'd combine resources from all partners to create it. Here's a breakdown of the resources that each partner might contribute:
| Partner Relationship
We'd start by bringing in the 3rd partner. In this example, this would be a company that sells a product that makes a positive-impact. However, they're not your competitor. Instead, their customers are likely to be in the market for your product. We'll arrange to promote your product to their customer base.
| Time & Labor
We'll contribute our time and labor to arrange communication between partners, customize the marketing campaign's copywriting to suit the customer profile of the partner, setup the mechanics to track sales and report them to all parties, setup a schedule that works for all partners, and work with the distribution partner to ensure that all goes well in sending out the promotion to the customer list. We'll do as much of the labor as possible, so you don't have to.
This promotion will be the highest of priorities for us, and we'll use our know-how and experience to ensure that nothing slips through the cracks. We'll do our best to ensure that things reflect well on your company and brand.
Say you have a product that is selling well, and you can easily scale fulfillment. This is the first resource you could contribute.
| Marketing Campaign
Say you also have a direct-marketing campaign for the product that sells well. This is the second resource you could contribute.
|3rd Partner's resources:|
| Customer List
The partner's will have a list of customers that fit your customer profile. This means they're likely to soon be or already be in the market for your product. Running a promotion to this list is a targeted marketing campaign.
| Customer Relationship
Being a positive-impact company that provides quality goods, they've built trust with their customers. This means that their customers are likely to listen when they endorse your product, which increases conversion rates.
With that you have a cross-promotion that sells your product to the customers of another product company, bringing you an influx of sales and a new set of potential repeat customers.
Reach out to us via our contact page and let's chat.
What's in it for you?
You potentially get an easy moneymaker that brings in new profits via additional product sales, and a potential for repeat purchases from new customers. All without taking much risk or doing much work.
What's in it for us?
We share in any of the partnership's profits, which keeps us focused on bringing you results.
Ready to cross-promote?
To ensure the best chance of success, we only work on a limited number of promotions at a time. Therefore, we have an application process that helps discover if we're a fit.
To apply, contact us and we'll get things started.