OUR VISION

Making a Better World

We're an equity investment firm; we focus on buying & building businesses that create positive impact.

Our motto is Make a Better World. We focus on markets where opportunities exist to make an impact on health, wellness and business.

We believe that businesses can be both change-makers and profit-makers. They play an important role in making a better world because the for-profit model allows them to self-generate funding as a means to support sustainability of the project.

This is the origin of East Peak Group. It's also the inspiration for its name - a mountain peak in Lake Tahoe near my home when I started the first business in the East Peak portfolio. Lake Tahoe's physical environment and outdoor recreation industry positively impact the physical and mental health of millions of people every year, making it a strong symbol of the vision we're pursuing.

Through buying & building businesses that positively affect people's lives, we hope to encourage positive-impact business culture (see our mission).

Over the years East Peak companies have helped create jobs, house homeless individuals, heal psychological trauma, get more people outdoors, put people on a path to a happier and more fulfilling life, and more. All the while increasing the profitability of our businesses and that of our clients and partners. It's rewarding to be a part of projects like these.

If our drive towards sustainable positive change aligns with the future vision of your business, and you're considering a future exit, let's chat.

We look forward to working with you.

Seth Wilson
Founder, East Peak Group

Mission for a Better World

We're serious about creating a better place for everyone to live. 

Our Mission:
Make Positive-Impact the norm in business culture.

Many business help millions of people every day to improve their phsyical health, mental health, business & financial health, and more.

However, more must be done. Many businesses do not incorporate positive impact into their culture and operations. Without a spirit of empathy, employees miss out on a purpose-driven work environment and consumers miss out on a higher quality experience.

We're here to influence change by buying and building businesses that affect positive change. This helps them increase financial stability, expand into new markets, hire better staff, improve their products and services, and more.

The aim is to change the marketplace, bringing consumers get a better experience and higher quality offerings from positive-impact companies. When consumers respond by using their purchasing power to support these businesses, it motivates other businesses to follow suit.

Giving Back

Giving back is important to us and we have a specific social aim that we focus on; increasing access to outdoor recreation.

Every year, for-profit and non-profit organizations in the outdoor recreation industry help millions of people explore, engage and enjoy the outdoors. They are creating an enormous amount of value.

However, outdoor engagement is gradually being swapped with digital screen engagement. More and more people are missing out on the fun and health benefits of outdoor activities.

We support the following organizations that focus on taking more people outdoors, including kids, young women, those with adaptive needs, those with financial needs, and more.

If you're feeling charitable or want to learn more about these groups, click on the links below for details.